Global AI Weather Report
Live data on AI search trends, citation volatility, and industry benchmarks
Last updated: 15 januari 2026 kl. 20:03
Citation Volatility Index
The Volatility Index measures how frequently ChatGPT and other AI models change their cited sources. High volatility indicates shifting source preferences, creating opportunities for brands to replace stale citations.
This Week's Volatility
ChatGPTHigh (23% change)
ClaudeModerate (12% change)
PerplexityLow (7% change)
Trend Analysis
- •ChatGPT showing increased preference for Reddit and Wikipedia citations this week
- •Source Authority Decay detected in 15% of tracked competitor citations
- •B2B SaaS sector experiencing highest citation volatility (28% week-over-week)
Industry Benchmarks: Average Share of Model (SoM)
Share of Model (SoM) measures your brand's visibility across AI search engines. These benchmarks show average SoM by industry sector.
| Industry Sector | Average SoM | Top Performer | Median SoM |
|---|---|---|---|
| B2B SaaS | 18.5% | 32.1% | 14.2% |
| Enterprise Marketing | 22.3% | 41.7% | 18.9% |
| Reputation & PR | 15.8% | 28.4% | 12.1% |
| E-commerce | 26.4% | 48.2% | 21.7% |
Latest Trends in AI Search
- •Citation Path Complexity Increasing: AI models are now citing 3-5 sources per response on average, up from 1-2 sources in 2024.
- •Source Authority Decay Accelerating: 23% of citations are now pointing to content older than 12 months, creating replacement opportunities.
- •Multi-LLM Fragmentation: Brands winning in ChatGPT are not necessarily winning in Claude or Perplexity, requiring cross-platform strategies.
- •Answer-First Content Dominating: Content that directly answers questions in the first paragraph receives 3x more citations than narrative-style content.