Question 1

How accurate is AI traffic attribution?

Accepted Answer

Our Attribution Engine achieves >85% accuracy in detecting AI-driven traffic through generated referral tokens and user-agent analysis. We use deterministic matching algorithms that correlate AI mentions with actual site sessions, providing verified attribution rather than estimates.

Question 2

How does integration with Google Analytics 4 work?

Accepted Answer

The Attribution Engine integrates seamlessly with Google Analytics 4 via API, automatically syncing AI-attributed sessions, conversions, and revenue data. You'll see AI traffic as a distinct source in your GA4 reports, with full attribution data including which LLM model drove each session.

Question 3

How do you calculate ROI from AI visibility?

Accepted Answer

ROI is calculated by comparing your investment (platform costs + team time + content creation) against attributed revenue from AI-driven conversions. The Attribution Engine tracks the complete funnel from AI mention to closed deal, assigning dollar values to each conversion. ROI Multiple = Total Revenue / Total Investment.

Question 4

How do you track revenue for B2B SaaS with long sales cycles?

Accepted Answer

For B2B SaaS, we track both direct conversions and pipeline influence. If a lead comes from AI discovery but closes 60 days later, we attribute the full deal value to the original AI touchpoint. We also track pipeline stages to show how AI visibility influences deals in progress, not just closed deals.

Question 5

How real-time are the ROI dashboard updates?

Accepted Answer

The ROI dashboard updates in real-time as new AI-attributed sessions and conversions are detected. Data typically appears within seconds of the interaction. For comprehensive reporting, we also provide daily and weekly aggregated reports that include pipeline influence and multi-touch attribution.

Question 6

What does 'attribution confidence score >80%' mean?

Accepted Answer

The attribution confidence score measures how certain we are that a session or conversion came from AI discovery. A score >80% means we have strong evidence (referral tokens, user-agent patterns, timing correlation) linking the traffic to a specific AI response. Lower confidence scores are flagged for manual review.

Question 7

How long does it take to set up the Attribution Engine?

Accepted Answer

Setup takes approximately 15-30 minutes. You'll need to: (1) Connect your Google Analytics 4 account, (2) Install our tracking snippet on your site, (3) Configure conversion goals. Once connected, attribution tracking begins immediately. Historical data analysis is available for the past 90 days.

Question 8

How does this compare to traditional marketing attribution?

Accepted Answer

Traditional attribution tracks Google Ads, email campaigns, etc. The Attribution Engine is specifically designed for AI discovery—tracking ChatGPT, Claude, Gemini, and Perplexity as traffic sources. Unlike traditional tools, we can trace the exact AI response that drove a user to your site, providing granular attribution that's impossible with standard analytics.

What is the dollar value of our AI visibility?

Core Features

AI Traffic Attribution

Conversion Tracking

ROI Dashboard

Share of Model

Actionable Intelligence

Referral Tracking

Sentiment Analysis

Traffic Source

Verified Visits

Brand Safety Score

Conversion Value

Why Trust Us?

99.8% Accuracy

CRM Native

Attribution Confidence

50+ Models

Seamless Integrations

Calculate Your AI ROI

Input Metrics

Estimated Returns

Your ROI Report

Attributed Revenue

ROI Multiple

Total Investment

Visibility vs. Revenue Correlation

Benchmark Insight

Attribution Engine FAQ