About

About Targetlytics

We started Targetlytics in Tallinn in 2024. Buyers had started asking AI what to buy, and brands had no way to see the answers. Today teams at companies like Rovio use it to see what AI says about them, act on it, and see which companies AI sends their way.

Founded 2024
Tallinn, Estonia

Our story

Why we built it

When a buyer asks ChatGPT for a shortlist, the answer decides who gets the visit. Those visits show up in analytics as "Direct", so nobody could tell which ones came from AI.

We built Targetlytics to show that missing part: how often AI names you, what to change so it names you more, and which companies it sends to your site.

Team

A small team, close to the product.

One engineer building it, one operator running it, one advisor auditing what brands actually look like inside ChatGPT, Gemini and Perplexity. Nobody sits between you and the people who make the thing.

Divyanshu Chaturvedi

Co-founder & CTO

21 years of experience building products and multiple successful ventures. Coding since Windows 95. AI implementation specialist.

Madhulika Singh

Co-founder & COO

Runs the operating engine behind Targetlytics — from customer onboarding to the day-to-day that keeps a fast-moving product team shipping.

Jaspreet Singh

Advisor

SEO & GEO Audit Specialist

12+ years in entrepreneurship, now split between search rankings and AI answer engines. Runs the SEO and GEO audits that show a brand exactly where it surfaces in ChatGPT, Gemini and Perplexity — and where it doesn't.

The teams we work with

Brands, agencies and public-sector teams that use Targetlytics. Logos shown with permission.

Our rules

How we work

1
We show our limits.
Every feature page says what it can't do. AI answers vary, some sources are hidden, some visits can't be matched. We tell you which.
2
People data only with consent.
We identify companies worldwide. We identify individual people in the US only, with consent, and never in the EU or UK.
3
Nothing goes out without you.
We draft page fixes, articles and outreach. Nothing is published or sent until someone on your team approves it.