Truth in the Synthetic Age
We are building the verification plane for the AI era. While others race to build engines of generation, we are forging the infrastructure of truth.
The Future of the Web is not clicked. It's generated.
The internet is shifting from a library of links to a conversation with machines. Search Engine Optimization (SEO) is dying; Answer Engine Optimization (AEO) is being born.
In this new world, your brand lives inside the weights of a neural network. You don't own the infrastructure, but you must own the output. We believe in 'Brand Sovereignty'—the right for a company to define its core facts across any AI model.
The principles that guide our code.
Verification > Generation
We are entering an age where content is infinite and cheap. The value has shifted from creating content to verifying its accuracy. We build the guardrails that prevent probability from becoming liability.
Brands Own Their Narrative
Whether it's ChatGPT, Claude, or Perplexity, the source of truth should be you. We empower organizations to inject their verifiable data directly into the model's context window.
Dark Social is the New SEO
Traditional analytics are blind to AI interactions. We shed light on the 'Dark Forest,' giving you visibility into how often your brand is mentioned—even when no link is clicked.
The Manifesto
DEFINING THE FUTURE OF THE WEB
Verification is greater than Generation.
We are entering an age where content is infinite and cheap. The value has shifted from creating content to verifying its accuracy. Probabilistic LLMs are inherently creative but unreliable. We build the deterministic layer that sits on top.
Brands Own Their Narrative.
In the synthetic web, your brand lives inside the weights of a neural network. We believe in Brand Sovereignty—the non-negotiable right to define your core truths across ChatGPT, Claude, and Perplexity.
Dark Social is the New SEO.
SEO is dead; long live AEO (Answer Engine Optimization). We shed light on the Dark Forest of AI interactions, giving you visibility where analytics used to be blind.
Built by Engineers, Designed for Strategists.
A team obsessed with the intersection of cybersecurity, natural language processing, and brand strategy.
Divyanshu Chaturvedi
Founder, Architect, CTO
21 years of experience building products and multiple successful ventures. Coding since Windows 95. AI implementation specialist.
LinkedInControl your Narrative.
Join the forward-thinking brands that are already securing their reputation on the synthetic web.