Truth in the Synthetic Age
We build the verification layer for a market where machines decide. AI systems now answer questions about your company thousands of times a day, drawing on sources you didn't write and can't see. Some of what they say is wrong. Some of it costs you customers. Almost none of it is measured. Targetlytics exists to make that layer legible and correctable — and then to connect it to something a business can actually bank: the accounts that arrived because of an answer.
The Future of the Web is not clicked. It's generated.
The internet is shifting from a library of links to a conversation with machines. Search Engine Optimization (SEO) is dying; Answer Engine Optimization (AEO) is being born.
In this new world, your brand lives inside the weights of a neural network. You don't own the infrastructure, but you must own the output. We believe in 'Brand Sovereignty'—the right for a company to define its core facts across any AI model.
A small team, close to the product.
One engineer building it, one operator running it, one advisor auditing what brands actually look like inside ChatGPT, Gemini and Perplexity. Nobody sits between you and the people who make the thing.
Divyanshu Chaturvedi
Co-founder & CTO
21 years of experience building products and multiple successful ventures. Coding since Windows 95. AI implementation specialist.
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Madhulika Singh
Co-founder & COO
Runs the operating engine behind Targetlytics — from customer onboarding to the day-to-day that keeps a fast-moving product team shipping.
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Jaspreet Singh
AdvisorSEO & GEO Audit Specialist
12+ years in entrepreneurship, now split between search rankings and AI answer engines. Runs the SEO and GEO audits that show a brand exactly where it surfaces in ChatGPT, Gemini and Perplexity — and where it doesn't.
LinkedInThe teams we work with
Brands, agencies and public-sector teams that use Targetlytics to track and improve how AI answers describe them.
DEFINING THE FUTURE OF THE WEB
The Manifesto
Verification is greater than Generation.
We are entering an age where content is infinite and cheap. The value has shifted from creating content to verifying its accuracy. Probabilistic LLMs are inherently creative but unreliable. We build the deterministic layer that sits on top.
Brands Own Their Narrative.
In the synthetic web, your brand lives inside the weights of a neural network. We believe in Brand Sovereignty—the non-negotiable right to define your core truths across ChatGPT, Claude, and Perplexity.
Dark Social is the New SEO.
SEO is dead; long live AEO (Answer Engine Optimization). We shed light on the Dark Forest of AI interactions, giving you visibility where analytics used to be blind.
Control your Narrative.
Join the forward-thinking brands that are already securing their reputation on the synthetic web.
