What is AI visibility tracking and how does it work?

AI visibility tracking monitors how often and how favorably AI assistants like ChatGPT, Claude, Gemini, and Perplexity recommend your brand when buyers ask relevant questions. It's the AI equivalent of tracking your Google rankings — but for the conversational AI channel that over 50% of B2B buyers now use during vendor research. Targetlytics runs continuous queries across every major AI platform, measures your Share of Model versus competitors, and surfaces the exact sources and content gaps driving your AI visibility score. Setup takes under 5 minutes, no code required.

What does the free audit return?

Your Share of Model across the AI engines we track, the buying-intent prompts where an answer names a competitor and not you, the sources those answers cited, and the first ranked recommendations with the evidence behind each one. It arrives within 2 hours and needs a domain, not a credit card.

How quickly will I see results?

You’ll see your first AI Visibility Report within 2 hours of starting your free audit. Most brands see measurable increases in AI citation frequency within 4–6 weeks of full deployment. Revenue attribution data starts flowing the moment AI-referred visitors arrive on your site.

What AI models do you cover?

Twelve engines: ChatGPT (OpenAI), Google AI Mode, Google AI Overviews, Claude (Anthropic), Gemini (Google), Perplexity, Copilot, Grok, DeepSeek, Meta Llama, Mistral and GLM. We also track the web crawlers associated with each platform — GPTBot, ClaudeBot, PerplexityBot — to ensure your site is properly readable by each one.

Do you track Google AI Mode and AI Overviews?

Yes — both, alongside ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Llama, Mistral and GLM. Google AI Mode and AI Overviews are where the largest share of zero-click search now happens, so a visibility number that excludes them is measuring the smaller half of the problem.

How do I track the AI citations behind answers about my brand?

Every tracked prompt run is stored with the sources the model cited to produce it — the Reddit thread, the review page, the roundup, the competitor's comparison post. Citation Forensics ranks those sources by how much they shape the answer, so when your position moves you can see which source moved it. That is the difference between knowing your visibility dropped and knowing why.

Does content really publish without anyone reviewing it?

No. Targetlytics drafts the fix, but your team approves every article before it goes live.

What does Targetlytics read from my CRM, and where does it go?

Read-only scopes on contacts, companies and deals — nothing is ever written back. Rows are paginated in memory, reduced to aggregate counts (job-title clusters, industry and company-size histograms, win rates, closed-won deal bands), and then discarded. Only those aggregates are stored, and only those aggregates are shown to a model; no name, email, phone or company name is persisted or sent anywhere. Any group with fewer than three contacts is dropped before storage, so a bucket can never identify a single person. Persona and brand-fact changes are proposals: nothing is applied to your brand profile until you approve it, and you can disconnect at any time.

AI Visibility Tracking & Revenue Attribution

Your AI visibility decides your buyer's shortlist. Targetlytics names the accounts AI search sends you.

Twelve AI engines now decide which vendors your buyers consider: ChatGPT, Google AI Mode, Gemini and Claude among them. Targetlytics measures where you stand in those answers, drafts the content and the citation outreach that move you, and resolves the visits those answers send into named accounts, written into your CRM.

Free AI Visibility AuditReport back in 2 hours.

Used by teams from

Zero-click search

Marketing sees the traffic fall. Sales sees the buyer arrive decided.

In marketing

Organic sessions drop, zero-click search absorbs the query, and the report cannot say whether demand moved or disappeared. AI referrals land in Direct. The channel that is growing is the one that cannot go in the board deck.

In sales

Prospects open the call already shortlisted, quoting comparisons nobody on your team wrote, from sources nobody on your team chose. Fewer leads, further along, and no way to tell where they came from.

Both are the same event: an AI answer your brand was left out of, or described badly in. Targetlytics is built at that point.

Share of Model

One number for how often AI recommends you.

Measured daily across ChatGPT, Google AI Mode, Google AI Overviews, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Llama, Mistral and GLM.

Share of Model is the percentage of AI answers about your category that name your brand. Every answer is stored with the AI citations behind it, so a change has a cause and not just a direction. The same prompt is run many times and the spread is reported next to the number, because a single run is an anecdote.

What it says about you

Claims that contradict your declared facts are flagged with the answer that produced them. Adversarial prompts are run monthly across models. The Reddit threads, review pages and roundups shaping those answers are monitored continuously.

Recommendation Engine

A ranked queue of what to change, with the evidence behind it.

Every card names its source, the date that source was read, the reasoning, and the module that carries it out.

Earned media

EarnedM · half a day

Four AI-visibility listicles aimed at agencies — onelittleweb.com, rankinai.io, therankmasters.com and trakkr.ai — are cited in answers to agency reporting prompts, and none of them names Targetlytics.

All four pages are already in the retrieved set for the agency white-label prompts, which is why they keep appearing in answers a buyer sees. Being absent from every one of them means the category is being described to that buyer without us in it. A listicle inclusion is a single edit on a page a model already reads, so it changes the answer far faster than a new page of our own could.

Citation ledger: 4 cited agency-reporting listicles, brand absent from all 4 · read 6 Aug 2026
Prompt runs: 29 citations across 150 runs; targetlytics.com cited 0 times · read 6 Sept 2026

4 prompts affected100% gap72% confidence

Executes in Citation Outreach

Owned content

OwnedL · multi-day

The authority-gap prompt cluster carries the highest tracked search volume of any transactional prompt on the account (48/mo) and returns no Targetlytics page.

The cluster asks how to find authority gaps and earn third-party mentions without low-quality link building — which is a description of Citation Outreach, written by the buyer. Nothing we have published answers it in those words. A benchmark built from real outreach outcomes across accounts would answer it with evidence rather than positioning.

Prompt runs: TRANSACTIONAL, est. volume 48/mo — highest of any transactional tracked prompt · read 6 Sept 2026
Citation ledger: No owned page cited for this cluster in 150 runs · read 6 Sept 2026

1 prompt affected100% gap68% confidence

Executes in Content Creation

Social

SocialS · under 2h

A Reddit thread is cited in answers about share-of-model and citation forensics, and the discussion in it runs without any input from us.

The thread is already retrieved evidence for this cluster, so what it says is part of what models repeat back. Community threads are cited on their usefulness rather than their authority, which is why a single well-argued reply can change what gets quoted. This is a small, unglamorous job — half an hour, written as a practitioner rather than as a vendor.

Citation ledger: Reddit thread cited for the share-of-model and citation-forensics cluster · read 6 Aug 2026

1 prompt affected70% gap60% confidence

Executed by your team — no module runs this one

See the full queue, unedited

What carries it out

Page Optimizer scores every page against your Search Console data
Citation Outreach finds the cited pages, contacts the editor and re-measures
Content drafts from the source gap and publishes on approval
Signal to Ads turns a gap into a campaign that waits for review
AI-Readable Infrastructure makes the site legible to crawlers that do not run JavaScript

Visitor Identification

The company behind the AI-sourced session, in your CRM the same day.

When someone arrives from an AI answer, that anonymous session is resolved to a company — company level, under GDPR, no personal identification — scored on what they did on the site, matched against the personas that close in your CRM, and written to HubSpot, Pipedrive, Attio or Zoho with the prompt and citation that produced the visit attached.

That last field is the one a rep opens first. It tells them what the buyer already read before the call.

Revenue at Risk

Price the pipeline those answers are moving.

We already know which buying-intent prompts name a rival instead of you. Priced through your own funnel, using your contract value and your close rate, that gap stops being a chart and becomes a number your CFO can argue with.

Searches you lose
AI visits
Leads
Customers
Revenue at risk

Every rate in the chain is labelled measured, entered by you, or benchmark. Nothing is estimated without the numbers only you have.

See how it is calculated And what AI already earned you

New · CRM-grounded Prompt Intelligence

Your prompt set is built from the deals you actually closed.

Every tracked prompt starts with your brand profile, narrows through the personas who buy from you, and is anchored to the segments that actually close in your CRM. The result reflects how real buyers describe their problem before they know your name.

Brand-grounded

Your positioning, products, and category language.

Persona-grounded

Buyer roles, seniority, and what each one cares about.

CRM-grounded

Rebuilt from closed-won segments in HubSpot, Pipedrive, Attio, or Zoho.

Stage-aware

Organised by decision stage, approved by you before anything runs.

Marketing Manager, mid-market SaaSProposed from CRM evidence

Company size: 51-2001001-5000
Job titles: Marketing ManagerVP Marketing, Chief Marketing Officer
Industries: SoftwareFinancial services, Software

Financial services / 1001-5000 — 214 contacts, 31 closed-won, median deal 48,000 EUR

Read-only scopes, aggregate counts only. Contact rows are read in memory, aggregated, and discarded — never stored and never sent to a model. Any group smaller than three contacts is dropped before it is stored, so no bucket can point at one person.

See how Prompt Intelligence works See CRM integrations

Everything in the platform

Twenty-two modules, grouped by the job they do.

Connects to what you already run

Your CRM, analytics, search, your CMS, your store, the assistant your team works in, and npm packages for Next.js, Nuxt, SvelteKit, Astro, Remix and Node. All integrations

Frequently Asked Questions

A few questions before you start

Short answers for teams deciding whether this belongs in their workflow.

Still comparing options? Start with the free audit and see the gap first.

Guides & resources

How to track AI referral traffic

Identify, tag and attribute ChatGPT, Perplexity and Gemini traffic in GA4.

ChatGPT traffic showing as Direct in GA4?

Why it happens, and the step-by-step fix.

Free UTM builder for AI traffic

Tag links for every AI assistant at once, and get the GA4 channel rules.

GDPR-compliant visitor identification

Company-level identification an EU DPO will approve.

RB2B alternative for Europe

Person-level vs company-level — and where each one fits.

Four plans. Start on the free one.

Every plan is billed monthly and can be cancelled from the app.

Basic

$0/month

Forever free for individuals

Starter

$49/month

Perfect for small teams getting started

Professional

$199/month

For marketing teams scaling their AI presence

Ultimate

$299/month

Everything in Professional, plus the Identify pillar

See what each plan includes

Start with the audit.

Give us your domain. The report comes back in two hours with your Share of Model, the buying-intent prompts you are missing from, and the sources behind those answers.

Or book a 30-minute strategy session

Your AI visibility decides your buyer's shortlist. Targetlytics names the accounts AI search sends you.

Marketing sees the traffic fall. Sales sees the buyer arrive decided.

One number for how often AI recommends you.

A ranked queue of what to change, with the evidence behind it.

Four AI-visibility listicles aimed at agencies — onelittleweb.com, rankinai.io, therankmasters.com and trakkr.ai — are cited in answers to agency reporting prompts, and none of them names Targetlytics.

The authority-gap prompt cluster carries the highest tracked search volume of any transactional prompt on the account (48/mo) and returns no Targetlytics page.

A Reddit thread is cited in answers about share-of-model and citation forensics, and the discussion in it runs without any input from us.

The company behind the AI-sourced session, in your CRM the same day.

Price the pipeline those answers are moving.

Your prompt set is built from the deals you actually closed.

Everything in the platform

See

Protect

Act

Prove & Identify

Connects to what you already run

A few questions before you start

Guides & resources

Four plans. Start on the free one.

Start with the audit.

Marketing sees the traffic fall. Sales sees the buyer arrive decided.

One number for how often AI recommends you.

A ranked queue of what to change, with the evidence behind it.

Four AI-visibility listicles aimed at agencies — onelittleweb.com, rankinai.io, therankmasters.com and trakkr.ai — are cited in answers to agency reporting prompts, and none of them names Targetlytics.

The authority-gap prompt cluster carries the highest tracked search volume of any transactional prompt on the account (48/mo) and returns no Targetlytics page.

A Reddit thread is cited in answers about share-of-model and citation forensics, and the discussion in it runs without any input from us.

The company behind the AI-sourced session, in your CRM the same day.

Price the pipeline those answers are moving.

Your prompt set is built from the deals you actually closed.

Everything in the platform

See

Protect

Act

Prove & Identify

Connects to what you already run

A few questions before you start

Four plans. Start on the free one.

Start with the audit.