Targetlytics.Tekoäly

Guides

How to measure the traffic AI assistants send you, fix the attribution gaps in GA4, and identify the companies behind it without stepping outside GDPR.

AI traffic & attribution

How to track AI referral traffic
Identify, tag and attribute ChatGPT, Perplexity and Gemini traffic in GA4.
ChatGPT traffic showing as Direct in GA4?
Why it happens, and the step-by-step fix.
Free UTM builder for AI traffic
Tag links for every AI assistant at once, and get the GA4 channel rules.

Visitor identification

GDPR-compliant visitor identification
Company-level identification an EU DPO will approve.
RB2B alternative for Europe
Person-level vs company-level — and where each one fits.