An RB2B alternative built for GDPR
RB2B is a strong US product for person-level visitor identification. If your buyers or your legal team are in Europe, person-level de-anonymisation is the wrong starting point. Here is how the two approaches differ and where each one fits.
The short answer
- RB2B resolves anonymous visitors to a named person and LinkedIn profile — a model designed around US privacy norms.
- Person-level identification of EU visitors without consent is difficult to defend under GDPR, and many European legal teams will not approve it.
- Targetlytics identifies the company, suggests the likely buying-committee contacts by persona, and adds where each visit came from — including ChatGPT and other AI assistants.
- We are not anti-RB2B. Where person-level data is appropriate and lawful, we use partner data ourselves — this page is about choosing the right model for your market.
The difference that matters: person-level vs company-level
RB2B's core promise is person-level: you see that Jane Smith, a Director of Demand Gen, visited three pricing pages. That is powerful for a US outbound motion. It also means processing personal data about an identified individual who never gave consent — the exact activity GDPR restricts.
Company-level identification answers a slightly different question: which organisation is in-market right now, and who on the buying committee should we reach? You lose the individual name and gain a model that a European DPO can sign off on.
Where AI search comes in
RB2B and its peers were built before AI assistants drove meaningful referral traffic. They tell you a company visited; they do not tell you the visit started as a ChatGPT recommendation. Targetlytics ties visitor identification to AI attribution, so you can see which in-market accounts arrived because an assistant put you on their shortlist.
When RB2B is the better choice
If your entire funnel is US-based, your buyers expect person-level outreach, and your legal position on US person-level data is settled, RB2B does that job well and this page is not trying to talk you out of it. The decision only tips toward a company-level model when EU visitors, EU staff or a cautious legal team are in the picture.
RB2B vs Targetlytics at a glance
Two different models for the same top-of-funnel problem.
| Dimension | RB2B | Targetlytics |
|---|---|---|
| Identification level | Named person + LinkedIn | Company + persona-matched contacts |
| Primary market fit | United States | Europe-first, works globally |
| GDPR posture | Person-level, consent-dependent | Company-level, DPO-friendly by design |
| AI referral attribution | Not included | Built in — ChatGPT, Perplexity, Gemini, Copilot |
| CRM sync | Yes | Yes, with AI source retained to closed-won |
| Best for | US outbound teams | Teams with EU exposure or an AI-search motion |
Identify in-market accounts without the GDPR risk
See the companies on your site, the buying-committee contacts to reach, and which visits started with an AI assistant.
Frequently asked questions
RB2B itself operates within its stated jurisdiction. The risk sits with the customer: as the data controller, you are responsible for having a lawful basis to process person-level data about identified EU visitors. Many European legal teams conclude they do not, which is why company-level identification exists.
Yes for most B2B motions. You get the account, firmographics, the pages viewed, the intent signal, and persona-matched contacts to approach — everything an SDR needs to start an account-based play without processing an individual's data without consent.
Where it is lawful and appropriate for a given region, we use licensed partner data to enrich records. We are transparent about that. The point of this page is matching the identification model to your market, not claiming person-level data is never useful.
It connects the dots between AI visibility and pipeline. You see not just that an account visited, but that the visit traces back to an AI assistant recommending you — which tells you your GEO work is producing in-market accounts, not just impressions.
The tag is a single script and CRM sync uses the same native integrations most teams already run. Company-level identification needs no consent banner changes, so there is no legal review bottleneck to start.
