GEO Academy
The Learning Center for Generative Engine Optimization and AI Visibility Strategy
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Key Takeaways
- •GEO (Generative Engine Optimization) optimizes content for AI-powered search engines, not just Google
- •Answer-first content format wins Featured Snippets and AI citations by directly answering questions
- •Citation path analysis reveals why certain sources are chosen over others by AI models
- •Source Authority Decay creates opportunities to replace stale competitor citations with fresh content