Real search demand
Impressions, clicks, click-through rate and average position for the page, pulled from your own Search Console property. Not volume estimates from a third-party index.
Page-repair, decay and readability recommendations from the recommendation engine execute here. See how the queue decides what runs here.
Page Optimizer · New
Every page scored for search and for AI answers
One opportunity score, built from your own Search Console demand and the way AI engines actually treat the page. Each row leads with the next action in plain language, so the list is a work queue rather than a report.
Evidence, not rules
Scored on what is measurably happening, not on a checklist
Most audit tools grade a page against a list of technical rules and hand you 40 things to fix. This one starts from two sources of evidence and ranks the work by what stands to gain.
AI citation evidence
Whether AI engines reach for this page when answering questions in your category, and which of your tracked prompts it currently serves.
One opportunity score
The two blended into a single number so the list can be ordered. It is a summary for triage, never the recommendation itself. Open the page for the full evidence-backed plan.
SEO and AEO, separated
Each page is tagged for whether it serves classic search, AI answers, or both. A page can be strong at one and absent from the other, and the fix differs.
When we cannot score a page
A page we cannot assess is never scored zero
A zero reads as a failing page. Pages without enough search or AI-visibility evidence are marked insufficient instead, with the specific next step that would change that: connect a property, reconnect an expired token, or wait for crawl data.
Why this matters more than it sounds
Audit tools that score everything send teams to rewrite pages that were never the problem. Counting the unknowable separately is the difference between a list you can work through and a list you learn to ignore.
Decay detection
Catch a page sliding before it disappears
Decay is the failure teams miss. The page still ranks, still converts, nothing looks broken. It just drifts down week after week until it is gone. A decay alert names the page, the positions it moved between, and how long it has been falling.
Position over time
Several consecutive weeks of decline, not a single bad day, before anything is flagged.
Whole-site sweep
Point it at your sitemap and it works through your pages in the background, or analyse one URL on demand.
Stated freshness
Search Console reports on a two to three day lag. We show the date the data runs through instead of implying it is live.
How it works
From sitemap to a ranked work queue
- 1
Connect and crawl
Connect Search Console, point us at your sitemap, and we analyse your pages in the background.
- 2
Score on evidence
Each page gets an opportunity score from measured search demand and AI-citation evidence, or an explicit insufficient marker.
- 3
Work the queue
Open the highest-opportunity page for the full plan: what to change, why, and which evidence supports it.
Frequently Asked Questions
Page Optimizer, explained
It analyses the pages on your site and ranks them by opportunity, using one score that blends how AI answer engines currently treat the page with the real search demand behind it from Google Search Console. Each row leads with the single highest-priority action in plain language, not a list of failed checks.
A traditional audit scores a page against technical rules. The Page Optimizer scores it against evidence: measured impressions and positions from your own Search Console property, plus whether AI engines cite the page when answering questions in your category. It optimises for both search results and AI answers, and tells you which of the two a given page is actually serving.
No, but it changes what the tool can tell you. Without it, pages are scored on AI-visibility evidence alone and search readiness is marked insufficient rather than guessed at. With it, opportunity scores factor in real impressions, click-through rates and positions, and decay detection becomes possible.
They are shown as insufficient evidence, with a concrete next step, and they are never given a score. A page scored zero looks like a failing page; a page marked insufficient looks like what it is, one we cannot honestly assess yet. Mixing the two is how audit tools send teams to rewrite pages that were fine.
A page whose search position has declined over several consecutive weeks. Decay is the failure mode teams miss, because the page still works, still ranks, and nothing looks broken. It just slides. Catching it early is far cheaper than rebuilding the page after it has fallen off the first results page.
Search Console itself reports on a two to three day lag, so positions shown are always slightly behind live. We state the date the data runs through rather than implying it is real time, and pages that have not received fresh data in over ten days have their confidence downgraded.
Yes. Point it at your sitemap and it will work through your pages in the background, showing progress as it goes. You can also analyse a single URL on demand.
Find out which pages are worth your next week
Start with a free audit of how AI engines and search treat your site today.
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