Turn AI visits into pipeline

How much revenue has AI brought us?

We count the visits AI assistants send you, then follow them to leads and revenue. You see the totals, which assistant sends buyers, and which pages they land on.

Attribution funnel showing AI visits, leads generated, revenue sourced and return on investment multiple, with breakdown by assistant and by landing page — Full funnel from visit to revenue, broken out by which assistant sent them.

What you do with it

Show your boss the leads and revenue AI brought in this quarter
Spend your time on the AI assistants that send buyers, not just clicks
Open any single AI visit to see where it landed and whether it converted

What it can't do

Some AI visits arrive with no label. We can't count every one of them.
Revenue shows when GA4 records a value for your conversions. If it doesn't, we say so.
It counts visits that reached your site. A buyer who read an AI answer and never visited isn't counted.
Revenue from deals needs a connected CRM. HubSpot is live; Pipedrive, Attio and Zoho are coming soon.

AI revenue attribution from your own GA4 data

When someone clicks a link in ChatGPT, analytics often files the visit as Direct. So the revenue AI brings in goes uncounted.

We read your GA4. Where your property has GA4's AI Assistant channel, we use it. Where it doesn't, we match the referrer. The page tells you which of the two you're looking at.

You see AI visits and conversions, with the change from last period. You see revenue from AI visits next to what you spend on AI visibility. And you see payback in months, and cost per customer from AI next to your usual cost.

Which AI assistant sends buyers

ChatGPT, Claude, Perplexity, Gemini, Copilot and Google AI Overviews don't send the same buyers. For each one you see visits, conversion rate and revenue per visit. The one with the highest conversion rate is named.

Below the totals is a list of single AI visits. Each shows the assistant, the landing page, and whether it converted. It also shows how sure we are it came from AI.

From Search Console, you also see searches that read like questions to an AI assistant. These are kept apart from the GA4 numbers, because they measure something different.

What AI earned you, and what it costs you

This page shows revenue that arrived. Revenue at risk estimates the revenue you miss when AI recommends someone else. One is measured and one is estimated, so we keep them on separate pages and never add them together.

Frequently Asked Questions

Questions about AI revenue attribution

Many AI apps don't pass on where a visit came from. Analytics can't tell the source, so it files the visit as Direct.

Each visit carries a confidence score. GA4's AI Assistant channel and a clear referrer count as sure. Weaker signals are marked as less sure, so you can report either view.

No. We read from GA4, Search Console and your CRM. Your existing reports and workflows keep working as they do now.

HubSpot today. Pipedrive, Attio and Zoho are coming soon.

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