Guides
How to measure the traffic AI assistants send you, fix the attribution gaps in GA4, and identify the companies behind it without stepping outside GDPR.
AI traffic & attribution
- GuideHow to track AI referral trafficIdentify, tag and attribute ChatGPT, Perplexity and Gemini traffic in GA4.Read
- GuideChatGPT traffic showing as Direct in GA4?Why it happens, and the step-by-step fix.Read
- Free toolFree UTM builder for AI trafficTag links for every AI assistant at once, and get the GA4 channel rules.Read
Free AI visibility audit
Find out what ChatGPT tells your buyers about you.
Where you're named, what AI gets wrong, and the first three things to fix. Emailed within two hours.
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