HubSpot

HubSpot, in both directions: personas out, AI-sourced accounts in.

Connect from the connections page with read-only scopes, then sync. Writing AI-sourced accounts back is a separate, explicit step on the Identify pillar (Ultimate and Agency).

What connecting it unlocks

Personas rebuilt from the segments that actually close, not from your homepage copy
Brand facts — pricing bands, verticals, buyer vocabulary — grounded in closed-won deals
Prompts regenerated from the corrected personas, still behind your approval
Aggregate counts only on the read side: no contact record ever leaves HubSpot for persona-building
On the Identify pillar: AI-sourced accounts written back as Company/Contact/Deal records, with the prompt and citation attached, deduplicated against what's already there

Powers

Prompt Intelligence