Free tools
Free tools for measuring AI traffic
No login, no trial, nothing stored. Built for the attribution work that AI assistants made harder.
UTM Builder for AI Traffic
Tag one link or generate a tagged link for every AI assistant at once, then copy the GA4 channel-group rules that make AI traffic show up as its own channel.
Open the UTM builderMore tools are coming
We build these from the questions our own customers ask. If there is a measurement job you keep doing by hand, tell us what it is.
