Targetlytics or Profound: which fits your team?
Profound is the enterprise option: wide engine coverage, security certifications and custom pricing. Targetlytics covers a similar range of assistants from a free plan up, and carries the data on to the companies AI sends you.
The short answer
- Profound fits a large organisation buying AI search analytics with procurement, SSO and a dedicated support channel.
- Targetlytics fits a team that wants the same breadth of assistants without an enterprise contract, plus a to-do list and AI-sourced pipeline.
- As of October 2026 Profound's pricing page lists a free trial and a custom enterprise plan. Targetlytics publishes its prices and has a free plan.
- Both cover a wide set of engines. The difference is what happens after the report.
What Profound does
Profound is an enterprise AI visibility platform. It tracks how a wide set of answer engines, including ChatGPT, Perplexity, Gemini, Copilot, Claude and Google AI Overviews, mention a brand, with prompt volume data, citation analysis and analytics on AI agent traffic. Enterprise accounts get API access, single sign-on and SOC 2, and a dedicated support channel.
Profound is well funded and sells mainly to large companies. Reviews in 2026 report that its earlier self-serve plans were withdrawn in September, leaving a trial and custom enterprise pricing. Check its pricing page for the current position.
What Targetlytics does
Targetlytics checks where twelve AI assistants name you, gives you a weekly to-do list, and shows which companies AI sends to your site. Qualified accounts go to HubSpot and Slack, and follow-up runs by email and on-site chat until they reply or book.
Paid plans cover ChatGPT, Google AI Mode, Google AI Overviews, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Meta Llama, Mistral and GLM. Each question is asked many times, so one odd answer does not move the result.
Where they differ
- Buying: Profound is sold on a custom enterprise contract. Targetlytics publishes plan prices and starts with a free plan.
- Coverage: both cover a wide range of assistants. Targetlytics lists twelve on every paid plan.
- Sampling: Targetlytics asks each question many times and reports a stable share. Ask Profound how often each prompt runs on your contract.
- Next step: Profound gives deep analytics. Targetlytics turns findings into a weekly to-do list with step-by-step instructions.
- Accuracy: both check AI answers for wrong facts. Profound calls it FactCheck; Targetlytics checks against your official facts and adds the fix to your to-do list.
- Pipeline: Targetlytics identifies which companies AI sent to your site, hands qualified ones to HubSpot and Slack, and follows up by email and on-site chat. Profound reports agent and referral traffic in aggregate.
- Security: Profound offers SSO and SOC 2 on enterprise. Targetlytics offers SSO and dedicated support on its Enterprise plan; ask us about certifications.
Choose Profound if…
- You are a large organisation with a procurement process and need SSO, SOC 2 Type II and a contract.
- You want deep prompt volume, agent analytics and conversation data across many engines.
- You report through Looker or Tableau.
- You have an in-house team to act on the analytics.
Choose Targetlytics if…
- You want to start on a free plan and see results before anyone signs anything.
- You want the to-do list, not just the analytics.
- You want to know which companies AI sent to your site and send them to HubSpot and Slack.
- You want outreach, ads and shopping feeds run from the same to-do list.
- You run an agency and want a workspace and white-label report per client.
How each is priced
Profound lists a free trial and a custom enterprise plan as of October 2026; third-party estimates of enterprise fees vary widely and are not official. Earlier self-serve tiers are reported withdrawn. Get a quote directly.
Free plan: ChatGPT, one brand. Paid plans from €49 a month, 14-day trial. Agency plan for teams with several clients.
What each can't do
- Profound: No published self-serve plans as of October 2026; Enterprise is custom.
- Profound: Company-level identification of AI visitors and CRM hand-off are not stated on its site.
- Targetlytics: No SOC 2 report yet; ask us about security reviews.
- Targetlytics: Not an SEO suite: no keyword research or backlink index.
- Targetlytics: Social replies are drafted for you to post; we don't post on Reddit, LinkedIn or Quora for you.
- Targetlytics: Pipedrive, Attio and Zoho sync are still coming; HubSpot is live.
How we wrote this
We make Targetlytics, so read this as a vendor's view and check the other side yourself.
Details about the other product come from its own pricing, feature and documentation pages, checked on 31 October 2026, with independent reviews where the vendor says nothing. Plans, prices and engine lists change often, so look at the vendor's pricing page before you decide. If something here is out of date, contact us and we will fix it.
Side by side
What each product offers, from its own pricing and feature pages, checked 31 October 2026. "Not stated on its site" means we could not find it, not that it is missing.
| What you need | Profound | Targetlytics |
|---|---|---|
| AI assistants checked | Trial: 3 (ChatGPT, Gemini, AI Overviews). Enterprise: up to 9 | Twelve on every paid plan: ChatGPT, Google AI Mode, AI Overviews, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek, Llama, Mistral, GLM |
| Query fan-out | Yes (query fan-out reports) | Yes: the searches ChatGPT and Claude run, and sources for every assistant (paid plans) |
| Prompt demand estimates | Yes (prompt volumes) | Monthly estimate per question from Google keyword data and your Search Console |
| Personas and buying stage | Yes (personas) | Persona, buying stage, topic and intent on every question, every plan |
| Countries and languages | Enterprise only; trial is one language and region | One country and language per brand; add a brand per market |
| Pages AI cites | Yes | Yes, with outreach suggestions |
| AI crawler analytics | Yes (Agent Analytics) | Weekly crawler access check; bot visit counts with our server adapter |
| Alerts when AI gets your facts wrong | Yes (FactCheck) | Yes, checked against your official facts (Professional and up) |
| Outreach | Not stated on its site | Email pitches to pages AI quotes, sent after approval; drafted Reddit, LinkedIn and Quora replies (Professional and up) |
| What to change next | Analytics and recommendations | Weekly to-do list with step-by-step instructions |
| Ads | OpenAI ads insights; Google Ads integration | ChatGPT, LinkedIn and Meta campaigns drafted from questions AI doesn't name you for (Professional and up) |
| AI shopping | ChatGPT Shopping visibility (Enterprise) | ACP and UCP readiness per product; Shopify and WooCommerce; ChatGPT ads product feed (Professional and up) |
| Which companies AI sends to your site | Conversions from AI traffic; company identification not stated | Named companies, sent to HubSpot and Slack (Ultimate and Agency) |
| Converting visitors from AI | Not stated on its site | Answer pages, on-site assistant and follow-up emails (Ultimate) |
| API and MCP | API on Enterprise; MCP server; Looker and Tableau | Read-only API and MCP connector on every plan |
| Agencies | Agency Mode: workspace per client, pitch workspaces | Account per client, white-label reports on your domain, client billing |
| Team seats | Unlimited in Agency Mode | Unlimited |
| SSO and security | SOC 2 Type II; SSO on Enterprise | SSO and dedicated support on Enterprise |
| Data location | Not stated on its site | EU (AWS Stockholm), GDPR, DPA on request |
| Pricing | Free trial, then custom Enterprise | Free plan; paid from €49 a month; Enterprise on request |
See it on your own brand
Start free with one brand on ChatGPT, or take a 14-day trial of a paid plan and see every assistant.